Gain an Edge with Custom Greeting Cards

The Value of Personalized Service: Gain an Edge with Custom Greeting Cards

In today’s market economy, the majority of businesses have shifted their strategy from personalized service to mass marketing bombardment. However, psychologically, humans are motivated by a need to feel important, which can only be achieved through individualized attention.

If your business utilizes the personal touch, your company will stand out significantly to potential and existing customers. Custom greeting cards are an excellent tool that will make your clients feel valuable – which in turn, results in client loyalty and long-term business.

When you send custom greeting cards, you develop a strong rapport with clients. In addition, market research shows that consumers are more likely to respond to a greeting card, instead of postcards, glossy brochures, or a business letter. A customized greeting card is a personal touch that shows the heart of a business professional.

The Top Salesperson Story

Salesperson Joe Girard, honored by his dealership for selling the most cars in one year, attributes much of his success to custom greeting cards. In fact, Joe Girard actually employs two assistants that are paid to send out 13,000 greeting cards each month to all of his customers, who then reward his personalized service with significant sales.

There are several reasons why a business owner may not follow-up with customers. With the stresses of running a business, there are usually other immediate concerns or fires to put out. In addition, many people believe that maintaining a contact list can be difficult and time-consuming. People generally have difficulties sending out holiday greeting cards, much less greeting cards to their customers several times a year.

But what if a greeting card increased your business’ revenue and client base? The effort is certainly rewarded with significant returns, and the cost of a greeting card campaign is exponentially less than a traditional marketing campaign.

When to Send a Greeting Card

A business professional should send a greeting card to thank a customer, or simply as a reminder that you are always there to handle their needs. In addition, it is always a nice gesture to send greeting cards to your customers celebrating each of the major holidays.

Business research demonstrates that it is much more profitable to keep an existing customer than to attract a new one. With custom greeting cards, you demonstrate your personalized service, which then ensures repeat business for your company.

The Ease of the 21st Century

With software developments, it is now easier then ever to maintain a customer database. Through professional services, you can quickly and easily have custom greeting cards developed that perfectly communicate your branding and marketing strategy.

A business owner is always faced with competition. Gain an edge against the competition by sending out customer greeting cards. Stand out to your customers as the company that offers caring, personalized service.

Take the advice of Joe Girard and send out greeting cards to all of your customers, both new and old. A custom greeting card makes customers feel important, which will cause them to have positive thoughts towards your business. By sending out custom greeting cards, you can increase your revenue by solidifying repeat business transactions.