Complimentary Colours that Symbolise Your Company
How to Choose Complimentary Colours that Symbolise Your Company
Colour is a very powerful trigger of psychological feelings. In fact, colour is known to create emotions in potential clients that can either make or break the sale. It is important that a business owner choose colours that are congruent with the marketing and branding strategy. In order to ensure that your colours compliment your advertising strategy, it is important to understand the psychological underpinnings of colour
Each Colour’s Meaning and Shade Nuances
1) Red is a colour that has both negative and positive associations. A warm shade of red creates feelings of excitement, love, passion, and warmth. However, if the shade of red is too bright, this can cause feelings of anger or danger.
2) Green conveys feelings of life, nature, and money. On the other hand, a negative shade of green can stir feelings of decay or toxicity in people.
3) Blue is one of the most positive colours that a company can use. Blue creates feelings of trustworthiness, professionalism, calmness, and power. If the shade too blue, it can evoke sadness or boredom.
4) Purple is a colour that is noted for creating feelings of luxury, dreams, fantasy, and royalty. However, if the shade of purple is alarming, it can be associated with nightmares.
5) Orange causes emotions of creativity, youthfulness, fun, and affordability. A tacky orange can cause one to feel emotions of cheapness and a lack of quality.
When you are choosing a colour scheme for your business’ logo, brochure, website, or advertisement, it is important the mood matches your marketing and branding tone. The mood can be achieved through saturation, which is the brightness or darkness of a colour. For example, an advertisement that is designed specifically for children is better received with a bright shade of blue, instead of a dull navy.
Tips to Remember When Choosing a Colour Scheme
1) The advertisement, or website, or brochure that is marketing your business should contain a dominant colour, with other complimentary colours that draw attention to different areas of the advertisement or page.
2) If you desire a more harmoniously feeling, choose colours that are related to the dominant colour, or in the same family. You may want to pick two to three variant shades of the same colour.
3) If you want to convey a brighter image, the choose colours that compliment each other. An example of this would be complimentary shades of orange and blue, or purple and yellow.
A business owner must always know who their target audience is and use their psychological motivations to choose the best colour. For example, a website that is aimed at a wealthier clientele will use different colours then a site that is designed to attract bargain hunters.
Use complimentary colour schemes that portray your business in a positive light. Through the use of colours, you can attract your target audience and create more sales.