Articles from Perth Print Design

Evolution of Branding: Capitalising Upon Attitude Branding.

Bumper stickers, often utilized to symbolize a person’s identity or beliefs, rarely advertise the brand name of their computers. Bumper stickers for HP, Dell, or Sony are seldom seen. However, what is seen regularly across cars, folders, even snowboards and skateboards is the universal, white colored Apple logo.

How the Right Corporate Branding Makes You an Industry Leader

Many Fortune 500 companies have risen from humble beginnings to multi-billion dollar status. For the vast majority of these corporate success stories, their achievements were the result of smart branding. Through strategic corporate branding, companies such as McDonalds, Starbucks, Gucci, and Coca-Cola rose to industry domination.

Visual Manipulation: The Power of Selling Through Photos

The popular expression, “a picture is worth a thousand words,” is the key to successful marketing. Photography is an incredibly powerful form of art that stimulates an individual visually, mentally, and emotionally. Photography cause people to laugh, cry, and most importantly, buy.

The 3 Keys to Successful Website Design

David M. Oglivy once said, “In the modern world of business, it is useless to be a creative original thinker. Unless you can also sell what you create. How can one recognize a good idea unless it is presented to them by a good salesman?”

A powerful photograph stirs emotions and creates psychological impressions on consumers.


Utilizing product photography gives your marketing campaign an ability to connect with potential customers on a deeper, more influential level.

The Value of Personalized Service: Gain an Edge with Custom Greeting Cards

In today’s market economy, the majority of businesses have shifted their strategy from personalized service to mass marketing bombardment. However, psychologically, humans are motivated by a need to feel important, which can only be achieved through individualized attention.

How to Get the Most ROI on Your Banner Ads: A/B Split Testing

A banner advertisement is a successful way to gain the attention of your target audience. This type of advertisement must have eye-catching appeal, while gaining the customer’s interest in the product or service. In order to obtain the most return on your banner ad investment, it is important to perform A/B split testing.

What is A/B Split Testing?

How to Choose Complimentary Colours that Symbolise Your Company

Colour is a very powerful trigger of psychological feelings. In fact, colour is known to create emotions in potential clients that can either make or break the sale. It is important that a business owner choose colours that are congruent with the marketing and branding strategy. In order to ensure that your colours compliment your advertising strategy, it is important to understand the psychological underpinnings of colour

Each Colour’s Meaning and Shade Nuances

First Impressions are the Last Impressions.


What Does Your Stationary Say About Your Company?

Your company has three seconds to make a first impression, which is very hard to change once it is set in your potential customer’s mind. Often, one of the first pieces of communication your business has with a client is stationary. Your stationary has the ability to demonstrate your professionalism, or lack thereof – and this impression sticks in the minds of your clients for years to come.

Case Study: The Add Value of Perfect Pixels

In order for a product or service to sell through digital imagery, the photograph needs to be sharp, clear, and focused. Sometimes the only way to arrive at perfect pixels is to use digital editing software that enables a photograph to be touched-up through professional techniques such as airbrushing.