The 3 Keys to Successful Website Design
The 3 Keys to Successful Website Design
David M. Oglivy once said, “In the modern world of business, it is useless to be a creative original thinker. Unless you can also sell what you create. How can one recognize a good idea unless it is presented to them by a good salesman?”
An effective website acts like a salesman for your business twenty-four hours a day, seven days a week. Whereas some websites are simply an overpriced company brochure, other companies utilize their websites as a powerful marketing tool, which significantly enhances exposure and revenues.
The First Key to Success: Build the Foundation
A successful website must have the proper architecture. An experienced web designer is capable of creating a website with functionality, aesthetics, and search engine optimization. Whether you choose to utilize Javascript, PHP, Flash, HTML, AJAX, or CGI, the programming must be capable of supporting your creative marketing endeavors and customer service capabilities.
The Second Key to Success: The Power of SEO
When you harness the power of your website, you must capitalize upon traffic. Ensuring that your website is search engine optimized provides you with a niche target audience – all without spending a single marketing dollar.
Approximately 85% of Internet users only look at the top ten websites in a search engine results page. If you have high rankings, then your business experiences heavy traffic and significant revenues. A search engine optimized website can exponentially increase your exposure and earnings.
The Third Key to Success: Design that Converts
A website needs to go beyond the superficial surface of an attractive design. Yes, it is highly important that a website is visually pleasing and attractive. However, there are also certain elements that must be built in to convert your visitors into paying customers.
Navigation, well-balanced structure, and a unique interactive design are important in developing an effective website. Your website is an important extension of your branding strategy, and it is critical that what you communicate in your website is in line with your marketing goals.
With the proper programming functionality, SEO techniques, and a design that converts, your website can become a well-spoken, knowledgeable, sales-driven website: the perfect round-the-clock sales professional.